With warm temperatures finally arriving in cooler parts of the country and Mother's Day right around the corner, we couldn't help but have beautiful blooms on the mind. These days, florals for events do much more than set a mood—they've become magnets for engagement. Whether they're lush and over the top or paired with the perfect decor pieces, floral installations at events today help tell a story and create FOMO when every attendee wants to post a snap of them with it the next day.
We've seen some stunning florals—created by talented florists and floral studios—in the last year. Keep scrolling to see some of our favorites...
We're still thinking about this showstopping floral installation from Coachella 2023. The towering creation was for the Adidas x Bad Bunny activation, which boasted 50,000 live florals in 60 different varietals. Elevation Vertical Gardens handled the exterior vertical garden systems, and Eric Quintana handled the planting element. See more: Coachella 2023: 6 Event Design Trends That Stood Out This Year
Photo: Courtesy of Corso Marketing Group
Last summer, CBS celebrated its original series Ghosts with an immersive FYC activation in Los Angeles. Drawing inspiration from the show’s free-spirited character Flower, the brand hosted the two-part “Flower’s Flower” activation. Kicking off the day was a takeover of Alfred’s Coffee Melrose Place, where guests were gifted custom floral bouquets along with free coffee and limited NFT giveaways. Renowned celebrity florist Jeff Leatham created custom-designed florals draped over a VW van, which was stationed outside for photo ops. BMF was the creative and production agency behind the activations.
Photo: Sonja Flemming/CBS ©2022 CBS Broadcasting, Inc. All Rights Reserved
Last year, "FEMMES" traveled to cities around the world to host more than 35 free pop-up shows featuring floral-clad mannequins of trailblazing women, such as this one of Queen Elizabeth, which was crafted by "fleur"ist Amie Bone and inspired by how the Queen appeared in the painting "The Ditchley Portrait." See more: Snag Some Floral Inspiration From This Women's-Empowerment Pop-Up Exhibition
Photo: Veronica Castillo Photography
In the days leading up to the 2023 Grammys, The Recording Academy honored hip-hop legends Dr. Dre, Missy Elliott, Lil Wayne, and Sylvia Rhone at its Black Music Collective event, held at the Hollywood Palladium. The event was designed and produced by MVD Inc., which drew inspiration from "the transformative nature of hip-hop," co-founder Massah David told BizBash. "With this being the 50th anniversary of hip-hop, we wanted to create an atmosphere that lived up to the legacy. The design for every touchpoint of the event was audacious, opulent, and visually dynamic—something that would truly reflect the trendsetting spirit of hip-hop culture." Cue this neon-lined gramophone photo moment overflowing with florals from Tic-Tock Couture Florals. See more: Grammys 2023: 30 Steal-Worthy Event Ideas From the Week's Most VIP Celebrations
Photo: Jorge Meza
We loved the styling of this cascading floral installation on a staircase—created by Amaryllis Floral + Event Design—paired with an antique mirror for CNN's 2023 White House Correspondents’ Dinner brunch event. The soiree was hosted at The LINE DC. See more: One Big Political Party: What You Might've Missed From This Year’s White House Correspondents’ Dinner
Photo: Courtesy of CNN
It's no surprise that one of our favorite recent floral installations hails from the famous Philadelphia Flower Show, the nation's largest flower show. At the 2023 iteration, the top winner in the Landscape Design category went to IllExotics' exhibit, dubbed "Studio Exotica." Really diving into the "electric" theme, the Studio 54-inspired space was completely taken over by tropical foliage and flowers, complete with a floral DJ, bartender, and dancers with (what else?) disco ball heads. See more: 10 Inspiring Floral Designs From the Philadelphia Flower Show—Just in Time for Spring
Photo: Rob Cardillo for the Pennsylvania Horticultural Society
Floral installations don't need to be relegated to the floor. At the 2022 Emmys after-party for Netflix, a stunning floral/lighting installation hung above the dance floor and was made of softly lit rattan pendants layered with floral clouds made of orchids, pampas grass, and dripping amaranthus designed by Floral Crush. (Consider our jaws dropped.) The event was produced by Best Events. See more: Emmys 2022: Inside Parties From Netflix, Disney, Paramount, and More
Photo: Tiffany Rose
Another stunning floral installation created for a 2022 Emmys after-party? This dreamy, museum-inspired floral tunnel for the Disney soiree, where "modern botanic brilliance" was the theme. Sterling Engagements worked with Shawna Yamamoto Event Design on floral design and decor. "Modern botanic brilliance began by the simple idea to integrate jewel tones, botanical greens, and luxe blooms," Alexandra Rembac, the founder and creative director at Sterling Engagements, told us last year. "Then we added layers of European whimsy and alluring details." See more: Emmys 2022: Inside Parties From Netflix, Disney, Paramount, and More
Photo: Jordana Hazel, Hazelnut Photography
For Variety’s invitation-only Hitmakers Brunch at City Market Social House in Los Angeles (held at the end of 2022), Stoelt Productions designed the event's overall look and feel, which producer Matt Stoelt described as "a chic, sustainable look using mostly all-natural materials and earth tones that played into the late-fall timing of the event." He added that "integral to the design was the amazing floral design provided by Michelle at 19 Stems and the inclusion of real wood, laser-cut table numbers, and wooden lanterns." The team ended up bringing in more than 40 eight-foot palm trees of various species, spread throughout the space, and four different decor vendors to achieve a seamless, natural look.
Photo: Courtesy of Stoelt Productions
For Coachella 2022, one of Spotify's experiences for festivalgoers included a daytime retreat at Zenaya Estate. Sarah Waldman, Spotify’s head of experiential marketing, described the "Desert Kickback" event as “resort chic” and “beach-inspired," which clearly came through in these floral installation photo moments on the sand. See more:
Photo: Lex Gallegos
Speaking of Coachella, at the festival's annual Neon Carnival, sponsor Tequila Don Julio grabbed attention with an oversize, succulent-filled version of its logo, produced by NVE Experience Agency. See more:
Photo: Jerod Harris for Getty Images
Yep, florals and neon make a fun pair. 2023 Industry Innovator Tabia Yapp, owner of floral studio Bia Blooms, is behind this bright creation, made for a Grammys celebration this year at The Beverly Hilton. Orange was the hero color throughout the event.
Photo: Courtesy of AgencyEA
